Michael Lawson

Michael Lawson

Michael Lawson brings over 15 years of leadership experience in business development and civic engagement. As Executive Director, he focuses on strategic planning, economic advocacy, and community partnerships that drive growth throughout Watchung. His work helps align local businesses with broader opportunities across New Jersey.

Serving Fresh and Local The Rise of Watchung Farmers’ Market Vendors
Local Business Spotlights

Serving Fresh and Local: The Rise of Watchung Farmers’ Market Vendors

The appeal of fresh, locally-sourced produce and artisanal goods has never been stronger. In Watchung, the farmers’ market scene is thriving, with vendors bringing ...

Michael Lawson
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The Power of Local SEO Getting Found by Watchung Customers Online
Business Resources & Growth Tips

The Power of Local SEO: Getting Found by Watchung Customers Online

Search engine optimization (SEO) is no longer just a buzzword—it’s an essential tool for small businesses that want to be visible, attract customers, and ...

Michael Lawson
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Family Tradition Meets Modern Design at Bella’s Boutique
Local Business Spotlights

Family Tradition Meets Modern Design at Bella’s Boutique

Bella’s Boutique is not just a store; it’s a story of family, creativity, and a vision that blends heritage with contemporary style. Nestled in ...

Michael Lawson
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How The Watchung Book Nook Became a Community Gathering Spot
Local Business Spotlights

How The Watchung Book Nook Became a Community Gathering Spot

A quaint bookshop tucked into the heart of Watchung, The Watchung Book Nook has transformed from a local bookstore into a beloved community hub. ...

Michael Lawson
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Hiring Your First Employee What Every Local Business Needs to Know
Business Resources & Growth Tips

Hiring Your First Employee: What Every Local Business Needs to Know

Hiring your first employee is a major milestone for any local business. It’s a sign that your company is growing and you need extra ...

Michael Lawson
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Celebrating 25 Years of Excellence Johnson’s Auto Repair
Local Business Spotlights

Celebrating 25 Years of Excellence: Johnson’s Auto Repair

When you drive down Main Street in Watchung, there’s one name that has been synonymous with reliable, affordable auto repair for nearly a quarter ...

Michael Lawson
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Why Watchung Is One of New Jersey’s Best Small Towns for Families
Watchung Life & Culture

Why Watchung Is One of New Jersey’s Best Small Towns for Families

Nestled in the heart of New Jersey, Watchung is a town that offers more than just picturesque streets and charming local shops. It’s a ...

Michael Lawson
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How to Prepare Your Small Business for Seasonal Highs and Lows
Business Resources & Growth Tips

How to Prepare Your Small Business for Seasonal Highs and Lows

Every small business experiences some level of seasonality. For retailers, the holiday rush may bring a surge in sales. For service-based businesses, summer or ...

Michael Lawson
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Why Every Local Business Should Have a Crisis Management Plan
Business Resources & Growth Tips

Why Every Local Business Should Have a Crisis Management Plan

Running a small business often means wearing many hats — from managing operations to marketing, customer service, and everything in between. But one hat ...

Michael Lawson
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