Michael Lawson

Michael Lawson

Michael Lawson brings over 15 years of leadership experience in business development and civic engagement. As Executive Director, he focuses on strategic planning, economic advocacy, and community partnerships that drive growth throughout Watchung. His work helps align local businesses with broader opportunities across New Jersey.

Email Marketing Best Practices for Small Town Businesses
Local Business Spotlights

Email Marketing Best Practices for Small Town Businesses

In an era dominated by social media, many business owners overlook the enduring power of email. Yet, for small town businesses, email marketing remains ...

Michael Lawson
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Watchung’s Fitness Revolution Local Studio Blends Wellness and Community
Local Business Spotlights

Watchung’s Fitness Revolution: Local Studio Blends Wellness and Community

In recent years, fitness has moved beyond weights and treadmills. Across the country, people are looking for gyms and studios that offer more than ...

Michael Lawson
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How Local Businesses Can Collaborate to Reach More Customers
Business Resources & Growth Tips

How Local Businesses Can Collaborate to Reach More Customers

In today’s competitive market, local businesses often face the challenge of standing out amidst larger corporations and online giants. However, a powerful strategy for ...

Michael Lawson
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The Green Touch How Eco-Friendly Design Studio is Changing Local Homes
Business Resources & Growth Tips

The Green Touch: How Eco-Friendly Design Studio is Changing Local Homes

Sustainability is no longer just a trend—it’s a lifestyle, and local homeowners in Watchung are embracing it more than ever. Eco-Friendly Design Studio, a ...

Michael Lawson
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The Hidden Trails and Parks Every Watchung Resident Should Explore
Watchung Life & Culture

The Hidden Trails and Parks Every Watchung Resident Should Explore

Watchung is a town known for its natural charm, but many residents often overlook the hidden trails and small parks that make the area ...

Michael Lawson
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5 Low-Cost Marketing Strategies for Small Businesses in Watchung
Business Resources & Growth Tips

5 Low-Cost Marketing Strategies for Small Businesses in Watchung

Small businesses in Watchung face unique challenges: limited budgets, tight competition, and the need to stand out in a vibrant local economy. While marketing ...

Michael Lawson
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What to Expect at the Watchung Fall Street Fair This October
Local Business Spotlights

What to Expect at the Watchung Fall Street Fair This October

As the autumn season rolls in, the Watchung Fall Street Fair is gearing up to bring the community together for a day of fun, ...

Michael Lawson
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From Hobby to Storefront How Watchung’s Willow Candle Co. Found Its Glow
Local Business Spotlights

From Hobby to Storefront: How Watchung’s Willow Candle Co. Found Its Glow

When you walk past the storefront of Willow Candle Co. in Watchung, the first thing you notice is the warm, welcoming aroma that drifts ...

Michael Lawson
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A Day in the Life Stories from Watchung’s Longtime Residents
Watchung Life & Culture

A Day in the Life: Stories from Watchung’s Longtime Residents

Discovering the Heart of Watchung Through Its People Behind every town are the people who give it character. In Watchung, longtime residents carry decades ...

Michael Lawson
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Recap Local Businesses Shine at the Watchung Chamber Networking Night
Community Events & News

Recap: Local Businesses Shine at the Watchung Chamber Networking Night

The Watchung Chamber Networking Night brought together local business owners, entrepreneurs, and community leaders for an evening of connection, collaboration, and celebration. The event ...

Michael Lawson
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